A Cambridge College is meeting the needs of its conference clients by partnering with local hotels to provide a year-round facility for residential events.
Robinson College is introducing College+, offering nearby accommodation at branded hotels in Cambridge throughout the year during term time. In non-term time, delegates can stay on-site in ensuite study bedrooms.
Rose McDonald, Head of Sales at Robinson College said: “College+ means that we can deliver what our conference clients are requesting, without having to restrict the timing of events to just the vacations.
“The first event to use College+ has just taken place – the Institute of Structural and Molecular Biology at UCL/Birkbeck College’s fourth ISMB Retreat – and the client was delighted at being able to have a wider choice of dates and at the seamless way it all worked.
“Delegates were able to collect their hotel keys at registration here at Robinson and then be taken by coach at the end of the day’s proceedings to their designated hotel. The following morning, coaches were waiting to collect delegates who were then brought to the College for a delicious breakfast.
“We are very grateful to our hotel partners in Cambridge – Premier Inn and Holiday Inn Express – for working with us on this initiative and making it happen.”
Aidan Walshe, Regional Sales Manager – East Midlands and East Anglia, Whitbread Hotels and Restaurants added: “Premier Inn is very proud to work with an institution as respected as Robinson College. I am sure that our partnership will go from strength to strength and this is down in no small measure to the professionalism and dedicated nature of the people I work with from Robinson College.”
Robinson College was purpose-built with conferences in mind to bring in revenue and regularly hosts residential and day conferences for over 250 delegates and drinks and canapé receptions for up to 700. Registered as a charity, it offers modern buildings, traditional values and year-round conference facilities. These include purpose-built theatres with state-of-the-art audio visual technology supported by trained technicians, award-winning cuisine and a location that allows excellent access from major road links and yet only a short walk from the historical centre. Robinson College has been awarded official Fairtrade College Status and holds AIM Silver and 4* Campus accreditations.
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Rose McDonald, Head of Sales at Robinson College with Professor Gabriel Waksman, Head of ISMB.
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