Robinson College is achieving a UK first with the introduction of a customised state-of-the-art system to help its conference clients manage delegate bookings.
Robinson College in Cambridge is working in partnership with Grass Roots Delegate Management Services (DMS), a leading international meetings, events and communications agency, to create a professional delegate management system, which reflects the specific needs of the venue and its client base.
Delegate+ is a user-friendly operating system that will help Robinson’s clients, some of whom are not seasoned event organisers, to manage delegate bookings for their conferences and events easily and accurately. It is also data-secure so delegates booking in can be assured that their details remain totally confidential.
Delegate+ can be used on a standard desktop, laptop and iPad.
Rose McDonald, Head of Sales at Robinson College said: “This has been an exciting experience for our team, all of whom are now trained to set up and manage event registration for our clients. It is particularly thrilling that we believe we are the first academic venue in the UK to have such a tool and are sure that it will make a major contribution to the ongoing success of our conference and events business.
“Going forward we will be able to extend the Delegate+ facility to offer a helpdesk facility for a specific conference or event with a dedicated telephone line and the ability to handle delegate payments from national and international clients online or through the helpdesk.”
Giselle Ripken, Managing Director of Grass Roots DMS said: “This has been a new departure for us to create a tailor-made tool for Robinson College and we have enjoyed the challenge. The DMS has a number of features that will appeal to event organisers including the facility to brand it with the client’s identity, monitor bookings and progress to enable additional marketing if required and assure delegates using the system that their personal data is secure.”
Caryl Tiller, Grass Roots DMS Business Development Director added: “We see this launch as just the start of an ongoing relationship with Robinson and will be holding quarterly reviews to check functionality and suggest enhancements as we go forward.”
Robinson College was purpose-built with conferences in mind to bring in revenue and regularly hosts residential and day conferences for over 250 delegates and drinks and canapé receptions for up to 700. State-of-the-art wi-fi (300mbps) is provided in all bedrooms, available to delegates free of charge. Registered as a charity, it offers modern buildings, traditional values and year-round conference facilities, including residential events during term-time by partnering with local hotels. Robinson has purpose-built theatres with state-of-the-art audio visual technology supported by trained technicians, award-winning cuisine and a location that allows excellent access from major road links and yet only a short walk from the historical centre. Robinson College has been awarded official Fairtrade College Status and holds AIM Silver and 4* Campus accreditations.
http://www.robinson.cam.ac.uk/ Telephone: 01223 332859
November 2011
Launching Delegate+, left to right: Giselle Ripken and Caryl Tiller, Grass Roots and Nick Milne and Rose McDonald, Robinson College.
Further press information from: Lesley Crosland at Crosland Communications on 01638 662188 Email: info@croslandcomms.co.uk
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